In which area does a TMS NOT typically drive efficiency?

A Treasury Management System (TMS) is primarily designed to enhance the efficiency of treasury functions, focusing on areas such as cash management, liquidity forecasting, and governance.

In the context of cash visibility, a TMS allows organizations to have real-time insights into their cash positions across various accounts and banks. This transparency facilitates better cash management and liquidity decisions.

When it comes to forecasting, TMS tools are capable of analyzing historical cash flows and other relevant data to predict future cash positions. This improved forecasting ability enables organizations to plan more effectively and mitigate financial risks.

Governance and control are critical aspects that a TMS addresses by providing robust reporting features and compliance tools. This ensures that treasury operations adhere to relevant regulations and internal policies, which is vital for organizational integrity and risk management.

On the other hand, a TMS is not concerned with marketing strategies, as this falls outside the purview of treasury management. Marketing strategies are usually related to promoting products or services and improving customer relations, which are not functions handled by a TMS. Therefore, this option correctly identifies an area where a TMS does not drive efficiency.