Which of the following is NOT a principle of Treating Customers Fairly (TCF)?

Maximizing profits at all costs does not align with the principles of Treating Customers Fairly (TCF). TCF emphasizes fair treatment and the well-being of the consumer rather than prioritizing profit above all else. The core principles of TCF focus on delivering a positive customer experience, which includes providing clear and transparent information, ensuring that products and services are suitable for consumer needs, and having accessible processes for complaints.

These principles are designed to foster trust and build long-term relationships with customers, in contrast to an approach that prioritizes profits regardless of customer impact. Therefore, the emphasis on customer fairness directly contradicts a solely profit-driven focus.