Which principle states that a firm must conduct its business with integrity?

The principle that states a firm must conduct its business with integrity is indeed Integrity. This principle emphasizes the importance of honesty and adherence to ethical standards in business practices. Conducting business with integrity means that organizations should be transparent, truthful, and accountable, fostering trust with clients, stakeholders, and the broader community. When a firm operates based on integrity, it not only complies with regulations but also builds a solid reputation that can enhance customer loyalty and credibility.

Integrity serves as a foundational value for businesses, encouraging them to prioritize ethical decision-making in their operations. This principle impacts various aspects of a firm’s conduct, including how they communicate with clients, handle transactions, and manage relationships with stakeholders, thereby setting a standard of excellence in service delivery and corporate governance.